Our Work

UCLA pregame at the Rose Bowl

Launched a vibrant campaign to integrate Coca-Cola's brand into the pregame culture at the Rose Bowl Stadium before a UCLA football game, leveraging strategic partnerships, influencer collaborations, and culturally resonant content to drive excitement and large-scale student engagement at the activation.

Collective audience: 2.2M+
Earned media value: $110K

Strategy

High visibility banners: Displayed two large activation banners on the bridge between Ackerman and Kerckhoff, one of UCLA's highest foot traffic areas, capturing the attention of thousands of students daily before the event.
Email outreach: Arranged for the UCLA Student President to send an official email to the entire student body, endorsing the Coca-Cola activation and driving awareness at a large scale.
Greek life integration: Partnered with key fraternity and sorority committees and notable Greek-affiliated DJs to amplify engagement and energize the event within UCLA's Greek community.
Key influencers: Partnered with UCLA's most influential students with strong followings to drive awareness and excitement toward the activation.
Custom content: Produced culturally resonant activation videos and graphics tailored for UCLA students, embedding the brand in a memorable, shareable way across campus.

Results

Reached over 2.2M+ collective audience through influencer and organization partnerships.
Achieved an estimated earned media value of $110,000.
Delivered high-impact brand exposure at the Rose Bowl Stadium, engaging thousands of college students during the pregame experience.
Created culturally resonant branded content, positioning Coca-Cola as a key part of the game-day experience.

Launching Nasty Beast Hard Tea

Drove a multifaceted campaign aimed at integrating Monster Energy's new hard tea, Nasty Beast, into campus culture through creators, cultural events, and a student-led retail program.

Cases procured: 200+
Sponsored events: 16+
Organic reach: 240K+

Strategy

Social media campaign: Leveraged college creators with a collective reach of over 100K to generate branded story posts and user-generated content, driving retail sales and amplifying Nasty Beast's campus presence.
Cultural events: Activated Nasty Beast products at key campus moments such as pregames, tailgates, and kickbacks, embedding the brand into students' experiences.
Retail program: Developed an incentive structure to drive student-led procurement of up to 75 product cases per campus, with systematic display checks and feedback loops.

Results

Sourced ambassadors to represent the brand across UT Austin, TCU, and 9 supplemental college campuses.
Procured 200+ cases of product through the retail program.
Hosted 16+ Nasty Beast-sponsored cultural events.
Garnered 240K+ in organic reach from students through the story post campaign.

Collegiate marketing partner

Served as Real American Beer's collegiate marketing partner to execute a dual-focus campaign: activations at the nation's largest college tailgate weekends, followed by an always-on ambassador campaign.

Cases distributed: 330
Students engaged: 4,000
Greek houses: 18

Tailgate weekends

Cross-fraternity beer dye tournaments.
Fraternity and sorority pack drop-offs.
Central activations at major fraternity tailgates on campus.

Always-on campaign

Campus managers: Lead contacts sourced for reach, influence, and a strong understanding of campus social dynamics, overseeing activation weekends and the semester-long campaign.
Ambassadors: 8 to 10 socially active students in Greek life (21+) with real influence on campus, representing key fraternities and sororities.
Leaderboard: A curated leaderboard incentivized ambassadors to compete for a grand prize based on sales and engagement metrics.
Event activations: Ambassadors brought RAB to pregames, parties, and tailgates, from in-kind product sponsorships to large-scale activations with banners and branded materials.

University of Michigan weekend

Thursday: Engaged 14 student ambassadors across 8 fraternities and sororities to build pre-event momentum.
Friday: Delivered RAB gear to the top 6 fraternities and hosted a beer dye tournament with 60+ participants, 60 cases, and a $1,000 cash prize.
Saturday: RV tailgate activation at the center of the largest tailgate (2,000 students, 170 cases), plus a truck concert with DJ Deerock reaching 1,500 students.

Pilot collegiate launch

Strategized and launched Wingmate's entire collegiate marketing approach for their pilot campaign, focusing on an ambassador program and event sponsorships built around a download-as-entry model.

Campuses: 5
Ambassadors: 86
Downloads: 3,000+

Strategy

Ambassador program: Recruited, trained, and onboarded a team of 15 students deliberately positioned within Greek life and other influential social networks.
Event sponsorships: Partnered with Greek organizations and campus clubs to sponsor events, using a download-as-entry model to onboard entire social groups.
Influencers: Developed content guidelines and an incentive structure to recruit campus micro and macro influencers, generating authentic Wingmate content.
Feedback loop: Held weekly ambassador interviews with Wingmate's founder, enabling four major app updates driven by real-time insights.

Results

Launched at 5 campuses in Fall 2024: UCLA, UCSD, UC Berkeley, Tulane, and LMU.
Sourced and trained 5 campus managers and 86 ambassadors.
Achieved 3,000+ downloads across all campuses.
Sponsored 9 events with 200 to 500 students each and ran 5 in-depth focus groups.

Events and partnerships

A first-of-its-kind Greek life-wide DJ competition, connecting UCLA fraternities with top sponsors and engaging the student body in a high-energy event.

Brought 13 fraternity DJs from 9 Greek houses together under one event, with 8 sponsors including vitaminwater, Minute Maid, and Feastables.

Brands involved

Full-service event production for one of USC's largest annual fraternity events, attended by over 1,500 students.

Through an exclusive partnership with SoCal's top production company, Flair delivered sound, lighting, and security, and connected West Peak Spirits, Coca-Cola, and Safety Shot with USC's student market.

Brands involved

Exclusive weekly game nights with the h.wood Group, drawing celebrities and influencers to Harriet's Rooftop.

Flair brought in Besa Mi Vino and its drinking game, Spin The Besa. Jaden Smith and David Dobrik engaged directly with Besa, for a collective reach of over 100 million.

Brands involved